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Wednesday, June 27, 2012

American Apparel: Hipster Chic

I have never understood American Apparel. Its hard to understand who their demographic with their Cosby sweaters, 80's hair bands and body suits, and high prices. I never took the store seriously. If I ever needed an 80's workout costume, I would go to this store. Flashdance anyone? Not to mention some of their ads show more skin than a Victoria's Secret catalouge.

Then it hit me. American Apparel is so out dated and uncool that it is cool. The only explanation is that it is aimed towards hipsters. Who else would find all this spandex appealing?

1 comment:

  1. Haha I totally agree, never understood the appeal of AA. Especially the shiny disco pants!


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